Disease Mongering Engine...

as they say, "YOU can invent diseases, too!" The name says it all. It is bookish and relevant as I am about to embark on treatise on Booksellers with CDDSWF.

Compulsive Dysmorphic Depersonalization Syndrome With Flashbacks (CDDSWF)
CDDSWF is found in people with involuntary behavioral urges whose main phenomenological feature is extreme unhappiness with a dissociative view of self, complicated by sudden intrusions of traumatic memories.