Chaos at W#@$ette leads to a new blog and...

our first foray into web advertising. I have enjoyed and followed Wonkette (sorry, no link, still annoyed) from the early days when it was, you know, still Ana Marie Cox's baby. She basically sold it/moved on and it became part of Gawker Media's clot of blogs.

'ette was notable for its *very* snarky and "insider" DC/politico news. Funny, on point and on pulse with a serious love of the loathsome nature of DC and its resident political sleazebags and their minions. You know, the way news should be...

Anyway, they blew through a fair number of writers post-Ana (all male...at 'ette...urgh). Then the frequent poster, Anonymous Lobbyist, came "out" and revealed herself as Megan Carpentier and let us know that she had quite the lobbying gig and would be full time at 'ette. I had dropped back to check it about once every two days or so until Megan began writing...'ette was back. Sharp, funny, profane and just "back". Hell, Megan literally waterboarded a co-worker for our pleasure and amusement...and then destroyed the tape (luckily, there was a secret camera).

I was back to checking it at least twice a day and clicking through on many/most of the posts (i.e. generating money for the site). Then Ken Layne "came back" to 'ette and, in short order, fired the only 'ette at 'ette (it was not a gender thing, apparently, but a style thing....Megan wanted 'ette to be 'ette and Ken apparently wants it to be back in the "snooze" period). There was much gnashing of teeth (notably here) and much outpouring of support for Megan.

About two days ago or so, Megan, Greg Wasserstrom (also recently axed at 'ette) and Hunter Walker (of Gridskipper) founded a new snarky political blog, Cynics' Party ("Exposing hypocrisy, Espousing Profanity since January 24, 2008."). They are off to a great start from a content standpoint...but the off the blocks GoogleAds monetizing resulted in a horrifying amount of Ann Coulter (care, don't say it out loud or an angle looses its wings) and Newt Gingrich newsletter appeals (clearly a deep and disturbing flaw in AdWords).

Late yesterday they redesigned in a way the pushed AdWords "down" the page and added their own support ads. In support of their new venture (and in response to their *very* competitive pricing), I decided to run a wee banner ad on the site. It is our first online buy. How knows, with a bit of luck, it will drawn a new client or two...hope springs...er...eternal. Best of luck to Megan, Greg and Hunter.