Item Details

10 Jahre Deutsche Werbe-Graphik.

[Berlin]: Verlag Der Internatio GMBH, [1923]. First Edition. Pictorial Boards. Rare work of the advertising artist and pioneer of the modern advertising graphic designer Carl Ernest Hinkefuss, who founded his own advertising agency in 1915 with Wilhelm Deffke. Hinkefuss founded the advertising agency in 1920 Internatio GmbH International Propaganda for quality products. The focus of his work was the design of trademarks - over 400 original designs of trademarks and logos have been preserved in his estate. The illustrations mainly show color and trade marks, including designs by the commercial artist and book artist WH Deffke, who worked in the studio of Peter Behrens and belonged to the avant-garde of the new typography. Excellent specimen of typography, color, design, and advertising from early 20th century Germany. Very Good+. Bound in color pictorial boards with numerous mounted color illustrations and frontispiece portrait. Slightly loose title page and tanning to overall boards and paper, otherwise, illustrations are vibrant and the binding intact. Boards have sustained some chipping, scuffs, and creases. 35 cm, large folio, 97 pages, fold-out plate on page 67. Handnumbered, this copy being 210, and also has signature of Hinkefuss under portrait frontispiece. Text in German. Item #9806

Price: $2,750.00

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